Boho Betty jewellery: colour, kindness and pieces you'll love

There are jewellery brands that are beautifully made. There are brands with a strong point of view. And occasionally there's one that manages both while also genuinely trying to do some good in the world. Boho Betty is the third kind, and it's one of those brands that tends to get under your skin once you start wearing it.

Here's what you need to know.

The story behind Boho Betty

Boho Betty was founded in 2010 by Rebecca (known as Betty) Middleton, a former doctor who turned her love of travel and culture into a jewellery brand. Based in the heart of Wiltshire, the brand is still family-run, and Betty still designs the collections herself.

The inspiration comes from the cultures, textiles, gemstones and beads Betty encountered during her travels, which is why the collections feel so distinct. There's a richness of colour and texture that you don't often find at this price point — pieces that feel like they come from somewhere meaningful.

Betty's medical background also shapes the ethos of the brand in a very direct way. The Kindness Project donates a percentage of every sale to charities including Future Dreams and Little Lifts, with over £18,000 donated to date. Buying Boho Betty is a small act of kindness as well as a purchase.

What makes Boho Betty different

Many jewellery brands work from a fairly compact palette — gold, silver, and perhaps some gemstone accents. Boho Betty does things differently. Colour is central to the collections, whether that's the vivid turquoise thread woven through a braided bracelet, the deep burgundy of garnet beads, or the iridescent shimmer of labradorite caught in the light.

The collections also span a wide range of materials. Alongside the PVD-coated stainless steel waterproof pieces, you'll find gemstone bracelets, handwoven friendship bracelets, in both stretch bracelet and slider bracelet designs. That breadth makes Boho Betty easy to build into an existing jewellery collection, because there's something for every style and occasion within the brand.

Pieces are designed to be layered and stacked, which suits the way most people actually wear jewellery. A turquoise braided bracelet alongside a gold bead stretch bracelet and a gemstone slider makes a fabulous Boho Betty stack, and it works without any overthinking.

The collections at a glance

Gemstone bracelets are the ones that tend to stop people in their tracks. Each one is built around a specific stone, like turquoise, labradorite, or amazonite. These are chosen as much for their meaning and energy as their appearance. Betty has a genuine belief in the wellbeing properties of gemstones, and that shows in how the collections are put together. They wear beautifully on their own but are designed to be stacked, mixing stones and colours in combinations that feel personal rather than formulaic.

Stretch bead bracelets are satisfying to wear. These are easy to slip on, comfortable all day, and endlessly stackable. Build up your Boho Betty stack or mix and match them together or wear them alongside pieces from other brands; they sit well either way.

Friendship bracelets are another firm favourite, including the popular Iztac design. Made with woven thread in ombré colour combinations like turquoise, candy brights, greens and blues, they bring a different texture into a stack and have that friendship bracelet spirit of something personal and handmade. They're also the kind of piece that photographs brilliantly, which is part of why they've built such a following.

 

The waterproof collection is something a bit newer for this established brand. Boho Betty recently launched a dedicated waterproof collection. It includes styles made with PVD-coated stainless steel that's tarnish-resistant and built to handle daily wear including water exposure. This is where Boho Betty's love of colour really comes into its own. Some waterproof jewellery ranges which do minimal and gold-only really well, whereas these pieces include gemstone bracelets, stretch bracelets and braided styles, all with the durability of PVD stainless steel underneath.

It's a strong choice if you want waterproof jewellery that allows you to fully reflect your personality and love of colour.

Browse our waterproof jewellery collection for more options across brands.

Who is Boho Betty for?

The honest answer is that Boho Betty works for a wide range of jewellery lovers. Yes, if you love colour, texture and a more free-spirited aesthetic, it's a natural fit. But the gold stacking bracelets appeal just as well to someone with a more minimal wardrobe.

It's also a brilliant gifting brand. The pieces are affordable (most sit between £20 and £65), distinctive, and feel considered rather than generic. The Kindness Project element gives a gift an extra layer of meaning that's easy to explain to the recipient.

Boho Betty at Niche

We stock a curated selection of Boho Betty bracelets in store and online at Niche, including pieces from the waterproof PVD collection. If you want to see them in person, you'll find them in store in Leigh-on-Sea.

Browse our Boho Betty collection or explore our full range of bracelets for more styling inspiration.